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Current project. KABOOM! We wanted the relaunch to rocket the brand to epic new heights. So we redesigned their brand from the ground up. Armed with a new data-inspired creative strategy, we built them a stunning new ad campaign. And started going to A LOT of plays. The results were a new identity system inspired by the soul of Broadway and rich with tech DNA.
The results were notable. AppleTV, Amazon and ROKU immediately picked up the new channel. Theater after theater started licensing us and the clients were all smiles and bro-hugs. I was the creative director and head of design for this brand effort.