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BIG BRAND TIRE STORES: Big Means Go!

To help this Southern California tire and service chain expand their market, we introduced Steve, a friendly spokesmechanic who helps eleviate the stress and anxiety of buying tires and auto repairs. In addition to web videos and broadcast spots, we created a fun, new tagline: BIG MEANS GO! along with a new identity system that was translated into POS, various forms of direct mail and out-of-home.