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Fresh & Easy Grocery Stores
Now that's f-n easy

Fresh & Easy grocery stores was a strange, awesome, new kind of grocery store. They offered aisle after aisle of delicious, pre-made meals. All made fresh and local. Ready to heat and eat. And we wanted young, busy professionals to know that eating just got f-n easy. I designed the interior touchpoints, POS and created some fun outdoor, truck and digital advertising pieces.