Back To Projects

Creative Content & Influencer Videos

In the age of Content, (capital C) I've been directing a lot. Not like Fincher. But quick, cheap and social. In addition to the WD-40 and HP Labs work, I creative directed and directed these episodic, branded content pieces. They're designed to be fun and shareable.

The Valspar Color Project

The Valspar Color Project was an idea we had to teach the public about color and donate $300,000 to charity. So we asked some A-list influencers to tell the world about their favorite color and then do some home improvements. Every time someone watched our video, a $1 went to help Habitat For Humanity.

CARLS JR. and a bunch of hot models

As part of the launch effort for the new Carl's Jr. brand campaign, we took fans behind the scenes with Olivia Munn and Kate Upton. The names of have been changed to protect the guilty.